Profiling & Quality Score

01 Profiling standard

Our profiling score measures individual respondent quality on a scale of 0–200. Members join through our own platforms, www.turn2opinion.com and www.myfrequentrewards.com, and through carefully selected recruitment channels, and are managed in line with market research industry standards.

A rigorous registration process validates new members, and profile information is kept current through periodic survey screeners. We show members how to complete their profile and why rich information helps them receive relevant surveys.

During registration, members complete profiling segments that help us understand them accurately and match them to incentivised surveys. Each completed profiling segment earns points (subject to validation), which count towards the redemption threshold.

After registration — and after every survey — we invite members to update any incomplete profile category, so profiles keep pace with changes in their lives and the market.

02 Bot validation

We apply strict measures to prevent bots: Google reCAPTCHA at registration, plus attention-check and open-ended question checks for every new user. Each user must pass a randomly selected attention question and achieve a minimum open-end score with 10–20 original words — no copy-paste.

03 Gate survey, pre-screener and security checks

The same authentication applies in the gate survey: users confirm their authenticity and genuine interest before entering a client survey, scoring at least 60/200 with 20–30 unique words. Users who fail attention or open-end checks cannot take part in the client survey.

At every survey level we apply CAPTCHA, gate survey, pre-screening, geo-tagging, IP score tracking, latitude and longitude tracking and digital fingerprinting so only quality members take part.

04 Quality standard

Frequent Research is an ISO 9001:2015, ISO 27001 and ISO 20252:2019 certified company and maintains questionnaire quality through comprehensive community care:

• Regular updating of master data for all members
• Meticulous duplicate cleansing through automated processes and manual review
• Regular suspension of inactive members
• Tracking of completion time, response patterns (e.g. straight-lining) and open-answer quality
• Systematic detection and exclusion of untrustworthy participants
• Proactive member support and a helpline
• Members can participate in a maximum of 3 surveys per month

05 Double opt-in

Every new member confirms sign-up through a double opt-in procedure. We then build the relationship through a retention programme based on attention, trust and honesty.

06 Email and postal address verification

We verify the registrant’s postal address and postal code against a current local address directory, and check our database to ensure every email address is unique — all registrants verify their email through double opt-in.

07 GeoIP, unique IP and proxy detection

Our servers locate the registrant’s country through their IP address and determine eligibility based on country-specific rules. Proxy and anonymising traffic is detected and blocked.

08 Unique recruitment process

Members are profiled across a wide range of criteria — demographics, fast-moving consumer goods, durables, automotive, telecommunications, IT and business decision-makers, finance and insurance, healthcare and more.

09 Digital fingerprinting

Our custom digital fingerprint system identifies each respondent and prevents fraud, eliminating duplicates so survey data is unique to each participant. We also use TrueSample, Radware and RelevantID technologies; RelevantID identifies and blocks duplicate respondents in real time as they enter a survey.

10 Bot prevention

We are integrated with Distil Networks bot-detection technology to eliminate bot traffic before it reaches our servers — stopping online fraud and cybersecurity threats so only humans enter our surveys.